If someone tells you that a team consisting of a dozen Chinese that has the sales volume shopping in Prada store in Milan equivalent of the cost of Audi A6. It is no need to wonder. Founded in 1913, Prada has already covered 78 countries and regions worldwide with 220 direct sales stores in the world. In the Prada’s headquarters in Milan, only in the densely populated commercial street around you, you can easily find 67 Prada stores.

One salesperson in the Prada store located in the commercial street of Milan told reporters that although the sales of Prada has been influenced by the financial crisis, it also brings a lot of potential Asian customers. These customers who come to Milan to buy Prada, on the one hand because here they can buy the latest goods, such as the stores are now display the handbags that just on the spring and summer runway, on the other hand, foreign customers can also get 13% tax concessions.

Another person specially took a special trip to Milan and spent a total of 20,000 euros to arm themselves from head to toe in Prada. She said she wanted to go to the other brands of Prada’s Miumiu shop to take a look, where even more pretty styles of shoes on display.

While the purchasing power of Chinese customers is on the rise, but the large majority of purchases occur in Europe and the United States. Data shows that in the sale of shares in the Prada, Europe accounted for 51%, “of which 25% of sales is from the Italian mainland.” Prada financial media relations director Andrea Gaudenzi estimates that Prada sales in the Chinese market accounted for roughly 5 % total sales of Prada or so.