Archive for November, 2009
Gucci History
Monday, November 30th, 2009
When Guccio Gucci—son of a Florentine craftsman—opened a modest leather-goods shop in his native city in 1921, he laid the foundation for what would become one of the world’s most powerful and recognizable luxury brands. Gucci was wise to the ways of the European aristocracy, having once worked at the Savoy Hotel in London, and his store’s wares included traveling articles, luggage, and saddlery with a certain elegant je ne sais quoi. By the 1930’s his accessories and bags, distinguished by the horse bit and stirrup motif, had become trendy among the well-heeled set. Over the next 30 years Gucci and his sons—Rodolfo, Aldo, Ugo, and Vasco—cemented the brand’s international prestige with the introduction of its iconic bamboo-handled bag (still in production today), green-red-green webbing, and logo of interlocking G’s. Further enhancing the company’s image were Gucci-wearing style setters like Jackie O and Grace Kelly.
In the 1970’s and 1980’s the family business expanded into the Far East. As it diversified and added more accessible items to its line, however, its elite reputation began to tarnish. After Rodolfo’s death in 1983, his son Maurizio took the reins of the company amid a storm of Gucci-versus-Gucci legal battles and a tax-evasion conviction for Aldo Gucci in 1986. The house was near bankruptcy when Maurizio sold half of the company’s shares to a Bahrain-based investment group in the late eighties (the remaining shares were sold in 1993).
Enter Tom Ford. Dawn Mello, then Gucci’s creative director, tapped him to design womenswear in 1990. By 1995, new CEO Domenico De Sole was planning a total relaunch; Ford’s until-then behind-the-scenes role was expanded and he was named the new creative director. Ford masterminded a new Gucci image of exclusive, sex-fueled hedonism that twinned provocation with a concept of woman as glamazon. Over the next few years, he designed collections that would come to define the go-go days of the late nineties, with such signatures as the boot-cut velvet suit paired with a cleavage-baring unbuttoned shirt (incidentally his own trademark look), the white jersey cutout dress, and the flesh-colored goddess gown sprinkled with tiny crystals. With art direction by Carine Roitfeld and photographs by Mario Testino, an infamous marketing campaign teased the dangerous edges of pornography.
In 1999 the French powerhouse LVMH tried to acquire Gucci, but its rival PPR bested it, snapping up Gucci and creating the Gucci Group, which today is home to Yves Saint Laurent, Bottega Veneta, Alexander McQueen, and Balenciaga, among others. In 2004 Ford and De Sole left Gucci after sparring with PPR executives. Frida Giannini, a former accessories designer under Ford, is the current creative director.
Louis Vuitton history
Monday, November 30th, 2009
As it’s known to all,Louis Vuitton , as one of the most famous brand name of luxuries goods in the world, is established in 1854, and is now affiliated with the group of Moet Hennessy Louis Vuitton in France which is specializing in high-class luxuries goods. At the very beginning , the leather cases of Louis Vuitton are inlaid with the grey-colored canvas, In 1896, georges, the son of Louis Vuitton, combining the initials of his father “L&V” with the flower pattern , designed the world renowned monogram canvas pattern. Consequently, it’s registered brand name “monogram” formally comes into effect from that year. After decades years of development, the reputation of Louis Vuitton has not only been spreading over the whole European countries, but also been the symbol of delicate and refined traveling articles.
Among so many secrets of Louis Vuitton’s success, one of them is that Louis Vuitton highly respects and treasures it’s brand name. Louis Vuitton is not just named by its initiator, what’s more, it inherits the attitude of “in ever-lasting pursuit of quality”of its creator. Starting from its second generation inheritors, its subsequent inheritors are all dedicated to add new connotations to its brand name. The second generation brings about the international vision and touch for the brand name. The third generation Gaston L. Vuitton also brings about the new image of loving life, valuing creation power and concept for the brand name.
So far, there has been six generations who have been working for this brand name. Not only the familial offspring, for every designer and any other staffs who want to work in this familial group, they all have to have a clear understanding of the history of Louis Vuitton. What’s more, they have to comprehend its unique “DNA”and give full play to its unique culture in the process of its work and in the operation of its brand name.
Another secret of Louis Vuitton’s success is that it’s committed to create an atmosphere of “family”for its highly-respected customers. Can you imagine a brand name which can provide the perpetual maintenance service for its customers? The products of Louis Vuitton can just achieve the goal that one can pass on one product of Louis Vuitton from grandmother to mother, from mother to daughter. No matter in what time your products need repairing and maintaining, the franchised store will do the service for you at short notice. One product which can be successively owned by three generations of the same lineage, it has very special significance for the continuation of its brand name.
In any case, Louis Vuitton gains the absolute advantages over any other brand names of luxuries goods. With the passing of time, the outlet of Louis Vuitton will become increasingly wide and smooth.
Fendi History
Monday, November 30th, 2009
Fendi may have jump-started the past decade’s It bag phenomenon with the must-have Baguette, but the brand’s luxury roots run deeper than any single trendy design. Started as a fur and leather specialty shop in Rome in 1918 by Adele Casagrande, the business underwent a name change in 1925 when Casagrande married Edoardo Fendi. The couple’s five daughters eventually entered the family business, and in 1965, the Fendis hired emerging talent Karl Lagerfeld, then a stylist who had trained under Pierre Balmain and Jean Patou. Shortly thereafter, Lagerfeld designed the famous double-”F” logo which to this day remains an iconic status symbol. (Kanye West once shaved the interlocking letters into his head to attend a Fendi party.)
In 1969, Lagerfeld launched the house’s first ready-to-wear fur collection, putting it at the forefront of fur innovation. Treating the material more like a fabric, he reshaped the stiff and heavy traditional coats into lighter, more wearable styles. Fendi’s experimentation with pelts continues today, as the house recently sent furs gilded in 24K gold, a first for the industry, down the runway.
In 1977, Fendi debuted womenswear, also designed by Lagerfeld, and throughout the eighties and nineties diversified, expanding into menswear, denim, fragrances, and gifts.
In 1994, Silvia Venturini Fendi took the creative reins of handbag design, scoring several major successes, including the famed Baguette, in that market. In 1999, LVMH and Prada teamed up to buy a 51 percent stake in the business. By 2007, however, Prada, as well as the Fendi family, led by chairman and third-generation family member Carla Fendi, had sold their shares to LVMH—though both Carla and Silvia Fendi remain involved. After 90 years in business, the house is still, according to Style.com’s Sarah Mower, “the one and only place to turn for the ne plus ultra of what can be done with fur and leather.”
Christain Dior History
Monday, November 30th, 2009
Who says recessions can’t have a silver lining? When the 1929 stock market crash ran Christian Dior’s art gallery out of business, the onetime political science student found a new way to earn his bread: selling sketches to Parisian couture houses and doing illustrations for the fashion pages of Le Figaro. Eventually, his talent was recognized by Marcel Boussac, a textile magnate, who financed Dior’s own couture house, buying a mansion on the Avenue Montaigne and helping his protégé set up shop in 1946.
Dior’s first collection, in 1947, was a shot heard round the world—without exaggeration probably the most famous single season in style history. The New Look—which harked back to the excesses of the Belle Époque and brushed away bad memories of wartime fabric rationing with a sweep of crinolines—featured wasp-waisted, full-skirted silhouettes nipped in by boned corsets and fleshed out with hip padding. While a few protesters took offense at Dior’s decadent swaths upon swaths of material, it was an international sensation.
Over the next decade, Dior remained an oracle on the Right Bank, dictating nouvelle directions that trickled down to the masses, inking forward-thinking licensing deals, and appearing on the cover of Time magazine. In 1957, however, the world was shocked when he suddenly died. Proving to be as headline-making in death as in life, he had suffered a heart attack at an Italian spa at the age of 52.
Dior’s 21-year-old assistant was left to “save fashion,” as the newspapers shrieked. The understudy’s name? Yves Saint Laurent, perhaps the only man of his day brilliant enough to fill such impressive chaussures. Saint Laurent’s own first collection, the controversial Trapeze show, made waves almost as stormy as those of the New Look, but he pushed the envelope a little too far with his Beatnik collection a few years later, after which Saint Laurent left the house amid another firestorm of controversy.
Since then, a parade of boldfaced names (Marc Bohan, Gianfranco Ferré, and, most memorably, John Galliano, the house’s current designer) has kept the flame burning—and the registers ringing with sales of It accessories. Bernard Arnault, who acquired Dior in 1985, brought the fabled house under the sheltering wing of LVMH, ensuring the lights will continue to burn brightly at 30 Avenue Montaigne.
Prada History
Monday, November 30th, 2009
Miuccia, Miuccia, Miuccia (or “Mrs. Prada,” as she’s sometimes called with affectionate respect): The name is always on everyone’s lips. It’s not a stretch to say that retailers and editors collectively hold their breath each season in anticipation of what the industry’s favorite contrarian will send down the runway. Will it be inspired by fairies? Dowdy housewives? Or something more abstract, like “beauty in the face of war”? Will it bear ideas that reverberate throughout the entire industry?
Miuccia is the granddaughter of Mario Prada, who founded a leather-goods company in Milan in 1913. She inherited the family business in 1978 but was a rather unlikely successor: Prada was, of all things, a mime with a doctorate in political science and no formal design training. All she had to offer was a passion for the clothes in her closet—which included the Yves Saint Laurent she wore to pass out Communist party leaflets in the seventies.
But in 1985, Prada designed a black nylon handbag that became a sensation; the world took notice. A ready-to-wear collection followed in 1989, and since then, she along with her husband and business partner, Patrizio Bertelli, have built the company into a $2 billion empire.
Though her contributions to fashion are legion—diamond granny brooches on finest-cashmere twinsets, the bowling bag, the ubiquitous black nylon backpack of the nineties, unlikely drab colors like bottle green, to name a few—Prada’s influence goes beyond any one accessory or article of clothing. The New York Times‘ Cathy Horyn credits her with teaching people “to look at fashion in the abstract, and in relation to art and culture.” Sarah Mower has dubbed her “fashion’s most restless creative force” .
In 1993 and again in 2004, Prada took home the CFDA’s International Award, and the following year, Time magazine named her one of the 100 most influential people in the world.
Get a Handle on the Perfect Clutch
Saturday, November 28th, 2009
The perfect night-out clutch should be sleek and compact, but still roomy enough to fit all the essentials. The small leather version by brand new label Reece Hudson, adds some function to this fashionable closet staple. Designer Reece Solomon (shown at blew) has cleverly added a criss-cross strap to the otherwise strapless bag, making the sometimes-cumbersome clutch a breeze to carry.
For more details or photoes, you can visit http://www.lvbagmall.com/Get-a-Handle-on-the-Perfect-Clutch-article-32.html
By the way, if you want to buy some nice bags, you can visit our shop in net. You can buy a lot of luxury bags at very good price. If you rigister member of my shop, you can have more discount
SHOULDER SATCHEL PREVIEW FOR 2010
Saturday, November 28th, 2009
You can take one nice shoulder satchel with your relaxed, decidedly down town look to enjoy your new season 2010. Here we will bring you some trend about shoulder bags in 2010. Belows are some favourate should bags for new season 2010.
For more details or photoes, you can visit http://www.lvbagmall.com/SHOULDER-SATCHEL-PREVIEW-FOR-2010-article-31.html
By the way, if you want to buy some nice bags, you can visit our shop in net. You can buy a lot of luxury bags at very good price. If you rigister member of my shop, you can have more discount
Evening Bags’ trend
Saturday, November 28th, 2009
Are you going to be a party animal or party queen in the night party? Except nice evening wear and brilliant jewels, you must should have one glittering evening bag. It is small but mighty, sophisticated yet playful. Now let’s have a look about the evening bag trend in Spring of 2010.
For more details or photoes, you can visithttp://www.lvbagmall.com/Evening-Bags-trend-article-30.html
By the way, if you want to buy some nice bags, you can visit our shop in net. You can buy a lot of luxury bags at very good price. If you rigister member of my shop, you can have more discount
Louis Vuitton “New Stone Age” party
Saturday, November 28th, 2009
Louis Vuitton knows a thing or two about getting things done. They proved that twice in Paris on Wednesday, first with a fashion show at the Louvre that started exactly when they said it would, and then later that evening, when they hosted a glamorous fete in a hotel particulier for the brand’s very first fine jewelry collection. Many film starts attended this party.
The foyer, first floor, and backyard had been converted into a disco, and on the floor above there was a darkened maze that led to the display of spectacular precious stones. One of the party’s hosts, LVMH’s Yves Carcelle, was giving tours to the VIPs. “This is a very difficult cut,” he told Michelle Yeoh. “You have to be bold to even attempt that shape, as the stone can crumble with one wrong incision.” The actress pronounced herself “gobsmacked.”
Downstairs, things were turning steamy and crowded, a trend this Paris fashion week for parties. Leighton Meester, getting some fresh air outside, was only in town for a few days, but said that even with the night’s sudden inclement weather, she was in love with Paris. “This city is so great, and Marc’s collection was amazing. It’ll be hard to go back to New York and back to work on Friday,” she said, adding that she doesn’t think the giant Afros Jacobs showed this season would be appearing on Gossip Girl. The designer swooped in to say hi to 
the actress, and then he said something that was no doubt on the minds of more than one fashion person at the end of a month of shows. “Everyone is asking if I’m having fun, and I am,” he smiled. “But to be honest, I’m just happy to be standing up right now.”
For more details or photoes, you can visit http://www.lvbagmall.com/The-exotic-clutch-trend-article-25.html
By the way, if you want to buy some nice bags, you can visit our shop in net. You can buy a lot of luxury bags at very good price. If you rigister member of my shop, you can have more discount
Lunar Vuitton, French Luxury House Honors Astronauts in NY
Saturday, November 28th, 2009
Fashion and astronautics had an unlikely rendezvous at the American Museum of Natural History’s Rose Center for Earth and Space, where Louis Vuitton threw a party to celebrate the 40th anniversary of the lunar landing and simultaneously launch its new ad campaign featuring NASA hall-of-famers Buzz Aldrin, Sally Ride, and Apollo 13 commander Jim Lovell. The astronaut theme wasn’t such a giant leap for the brand, explained LV North America CEO Daniel Lalonde. “From the beginning, we’ve been a travel-based company. So we thought, what is the ultimate journey?”
How about the life of Buzz Aldrin? Since becoming the second man to walk on the moon, he’s gone deep-sea diving, published a memoir about alcoholism, and cut a rap track with Snoop Dogg—and that’s just in the past few months. “I may drive a Hummer to the South Pole in December,” the 79-year-old noted. As for posing for Annie Leibovitz: “It’s a little bit of a change from a space suit.”
For more details or photoes, you can visit http://www.lvbagmall.com/The-exotic-clutch-trend-article-57.html
By the way, if you want to buy some nice bags, you can visit our shop in net. You can buy a lot of luxury bags at very good price. If you rigister member of my shop, you can have more discount
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